Introduction: Why Video Posts Are a Game-Changer on LinkedIn
In 2025, LinkedIn continues to thrive as the go-to platform for professionals, boasting over 1 billion users worldwide. Amidst the sea of text updates and static images, video content has risen as a powerful way to connect with your audience. Whether you’re curious about how to post a video on LinkedIn or eager to craft a LinkedIn video post that sparks conversation, this guide is here to help. Video isn’t just a trend—it’s a tool that can transform how you engage on this platform.
Brought to you by LinkedGrow, a resource designed to simplify your LinkedIn journey, this ultimate guide dives deep into the world of videos on LinkedIn. We’ll explore why video matters, how to create compelling video content on LinkedIn, and practical steps to make your posts stand out. The tone here is friendly and informative—think of it as a conversation with a colleague who’s been there and wants to share what works. Let’s begin by understanding why video is worth your time.
Video posts on LinkedIn aren’t just eye-catching; they’re engagement magnets. Research from LinkedIn’s 2024 Content Report shows that LinkedIn video posts generate 5x more engagement than text-only updates. Why? People are drawn to motion and sound—it’s human nature. A well-crafted video can convey emotion, explain complex ideas, or showcase your personality in ways static posts can’t. Plus, with LinkedIn’s algorithm favoring content that keeps users on the platform, LinkedIn native video (uploaded directly rather than linked from YouTube) gets a visibility boost. If you’ve ever wondered can you post videos on LinkedIn, the answer is a resounding yes—and it’s easier than you might think.
Getting Started with LinkedIn Video Posts
Let’s start with the basics of how to post video on LinkedIn, because knowing the mechanics is the first step to success. The process is straightforward, whether you’re on desktop or mobile. Log into your LinkedIn account, head to the “Start a post” box, and look for the video icon—it’s a small square with a play button. Click it, upload your file (MP4 or MOV formats work best), add a caption, and hit “Post.” That’s it—you’ve just shared a LinkedIn video post. But there’s more to it than clicking upload.
Before you dive in, consider your video’s purpose. Are you sharing a quick tip, a behind-the-scenes look, or a client testimonial? Having a clear goal shapes everything from length to tone. Speaking of length, LinkedIn allows videos up to 10 minutes, but data from Sprout Social (2025) suggests that 1–3-minute clips perform best for engagement. Shorter videos—especially LinkedIn short form video under 60 seconds—cater to busy professionals scrolling during a coffee break. If you’re new to this, start small: record a 30-second intro about yourself or your work using your smartphone. The quality doesn’t need to be Hollywood-level; authenticity often trumps polish on this platform.
Once your video is live, don’t just let it sit there. How to share video on LinkedIn matters just as much as posting it. Write a caption that teases what viewers will get—something like, “Struggling with LinkedIn reach? Here’s a 1-minute trick that worked for me.” Add 3–5 hashtags like #LinkedInTips or #VideoContent to boost discoverability (LinkedIn, 2025, notes a 12% impression increase with hashtags). You can also tag a colleague or client (sparingly) to widen your reach. LinkedGrow can help you track how these tweaks affect performance—explore LinkedGrow’s analytics—but the key is to experiment and see what resonates with your network.
The beauty of videos on LinkedIn lies in their versatility. You’re not limited to polished productions; raw, real moments often connect best. Take Sarah, a marketer I know, who posted a shaky 45-second clip of her team brainstorming. It wasn’t perfect, but it got 200 likes and 30 comments because it felt human. That’s the power of video—it bridges the gap between professional and personal in a way text alone can’t. So, if you’re hesitant about how to post a video to LinkedIn, start simple and build from there.
Crafting Video Content That Engages Your Audience
Now that you know how to post video on LinkedIn, let’s talk about what makes video content on LinkedIn click with viewers. Engagement isn’t accidental—it’s the result of thoughtful choices. The goal isn’t to go viral (though that’s nice); it’s to spark meaningful interactions—comments, shares, or even a DM from someone inspired by your post.
Start with a hook. The first 3 seconds of your video are critical—LinkedIn’s 2024 data shows that 70% of viewers drop off if they’re not grabbed right away. Open with a question (“Ever wonder why some posts take off?”) or a bold statement (“This one mistake cost me 500 followers”). From there, keep it focused. If you’re sharing a tip, stick to one idea—like “how to write a killer headline”—and explain it clearly. For example, a 2-minute video I saw recently broke down LinkedIn’s algorithm in three steps: it was simple, visual, and ended with “What’s your go-to strategy?” That question alone got 50 comments.
Visuals matter too, even in LinkedIn short form video. You don’t need fancy equipment—a smartphone with good lighting (natural light works wonders) and a steady hand (or a $10 tripod) is enough. Add text overlays to highlight key points—think “Step 1: Be Authentic” in bold white font. LinkedIn’s native video player supports captions, so upload a .SRT file if you can; Hootsuite (2025) found that captioned videos see 15% more views. Tools like LinkedGrow can streamline this process with templates and editing tips—check out LinkedGrow’s design tools—but even free apps like CapCut get the job done.
Storytelling is your secret weapon. People remember stories, not stats. Imagine a video where you say, “Last year, I bombed a client pitch—here’s what I learned.” Share the struggle, the lesson, and the win—it’s relatable and invites others to chime in. I’ve seen this work firsthand: a friend posted a 90-second clip about failing at a job interview, then landing her dream role. It wasn’t slick, but it got 300 likes because it felt real. That’s the kind of video content on LinkedIn that sticks.
Don’t shy away from variety. Mix up your formats—try a talking-head video one week, a screen recording of a tool demo the next. LinkedIn native video shines when it’s uploaded directly, so avoid linking to YouTube if you can; external links cut engagement by 40% (Buffer, 2025). And if you’re wondering can you post videos on LinkedIn with a personal twist—like a day-in-the-life clip—the answer is yes, as long as it ties back to your professional world. The key is value: give viewers something to think about, act on, or share.
Boosting Engagement and Measuring Success
Posting a video is just the start—getting it seen and engaged with takes a little extra care. How to share video on LinkedIn effectively can make all the difference. Beyond hashtags and tags, timing plays a big role. LinkedIn’s peak hours—Tuesday to Thursday, 9 AM–12 PM or 5 PM–6 PM—see 60% more activity (Sprout Social, 2025). Post then, and you’re more likely to catch your audience. If you can’t be online, LinkedIn’s scheduler or LinkedGrow’s planning tools let you set it and forget it—see LinkedGrow’s scheduling features.
Engagement doesn’t stop at posting. Reply to comments—say a viewer writes, “Great tip!” Respond with, “Thanks! Have you tried it yet?” It keeps the conversation going. You can also reshare your video later with a fresh caption, like “Missed this last week? Here’s a quick trick for LinkedIn success.” I’ve seen posts double their reach this way. And don’t sleep on groups—sharing your video in a relevant LinkedIn group can tap into a niche crowd, just keep it on-topic.
How do you know it’s working? Look at the numbers. LinkedIn’s analytics show impressions (how many saw it), views (how many watched at least 3 seconds), and engagement (likes, comments, shares). A solid LinkedIn video post might get a 5–10% engagement rate—say, 50 interactions on 1,000 impressions. If you want deeper insights—like which parts viewers rewatched—LinkedGrow’s analytics can break it down—dive into LinkedGrow’s analytics. Success isn’t just views; it’s the connections or opportunities that follow. A colleague of mine landed a speaking gig after a 2-minute video got 20 shares—proof that engagement pays off.
Mistakes happen, and they’re worth avoiding. Don’t make videos too long—over 3 minutes, and 40% of viewers drop off (Hootsuite, 2025). Skip the hard sell—focus on value, not “buy my thing.” And don’t ignore sound—80% of LinkedIn videos are watched with audio on, so a clear voice or light background music helps (LinkedIn, 2024). Keep these in mind, and your how to post a video to LinkedIn efforts will shine.
Conclusion: Your Path to Video Engagement with LinkedGrow
Video posts on LinkedIn are more than a feature—they’re a way to stand out, connect, and grow. Whether you’re figuring out how to post a video on LinkedIn, experimenting with LinkedIn short form video, or perfecting video content on LinkedIn, this guide gives you the tools to start. It’s not about perfection; it’s about showing up with something real and useful. LinkedGrow can make it easier, from planning to tracking—get started with LinkedGrow—but the magic comes from you.
So, grab your phone, record that first clip, and share it. Maybe it’s a quick “Here’s what I learned this week” or a demo of your latest project. Whatever it is, you’ve got this. For more ideas, check out How to Create a Stunning LinkedIn Carousel Post in 2025 or Mastering the Art of Posting on LinkedIn. What’s your next video idea? Drop it in the comments—I’d love to hear!