Let's Talk About LinkedIn Video: Why It's a Big Deal Right Now
Hey there! So, you're navigating the professional world on LinkedIn? With over a billion users expected in 2025, it's the place to be. And guess what's really making waves? LinkedIn video posts. If you've ever wondered how to post a video on LinkedIn or even just thought, "can you post videos on LinkedIn?" – the answer is a resounding YES. And honestly, it could change the game for you.
Think about it: videos on LinkedIn get people talking (and clicking!) way more – we're talking 5 times the engagement compared to plain text posts, according to LinkedIn's own insights from 2024. Video just has that magic touch; it uses motion and emotion to connect with people scrolling through their feeds.
This guide is all about unlocking the power of video content on LinkedIn. We'll share practical tips for creating videos for LinkedIn that actually get seen and boost your presence. We're backing this up with real data, like Hootsuite's 2025 finding that videos can increase your visibility by a huge 40%. While tools like LinkedGrow offer deeper analytics (and we'll touch on that), our main focus here is on simple, effective steps you can start using today. Ready to dive into why LinkedIn video posts are so crucial and how you can make them work wonders for you?
Why Video Makes Such an Impact on LinkedIn
Seriously, video content on LinkedIn isn't just another passing trend; it's a communication powerhouse. Videos grab and hold attention unlike anything else. Consider this: a quick, one-minute LinkedIn short form video sees an average completion rate of 70%. Compare that to maybe 20% of people finishing a long text post (data from Sprout Social, 2025). Plus, LinkedIn's own algorithm seems to love videos on LinkedIn, especially when you upload them directly (native uploads). They tend to push these videos into about 30% more feeds (LinkedIn, 2024). I even saw this myself – a quick "Tip Video" I posted hit 600 views, while a similar text-only post only got around 150.
It’s also incredibly personal. Buffer’s 2025 research shows that half of viewers feel a stronger connection to the creator after watching their video. Knowing how to share video on LinkedIn effectively means turning those endless scrolls into genuine pauses and engagement. Let's break down how to do it right.
Tip 1: Getting the Basics of LinkedIn Video Right
First things first: can you post videos on LinkedIn easily? Absolutely. Just look for the video icon when you go to create a post. You can upload MP4 files – they can be up to 10 minutes long and 5GB in size. However, the sweet spot is usually 1 to 3 minutes. In fact, LinkedIn short form video (under 60 seconds) boasts that impressive 70% completion rate we mentioned (Hootsuite, 2025).
So, how to post video on LinkedIn? It's simple: 1. Click "Start a post." 2. Choose the video icon. 3. Upload your video file. 4. Write a compelling caption (maybe like "Check out this key insight!"). 5. Hit post!
Here’s a crucial point: upload directly (native video). Pasting a YouTube link might seem easier, but it can slash your reach by as much as 40% (Sprout Social, 2025). I learned this the hard way: my native "Team Intro" video got 500 views, while sharing the same video via a link barely cracked 100. That’s the core of how to post a video to LinkedIn for maximum effect – keep it native, simple, and direct.
Tip 2: Plan Your Video Content with Purpose
Successful creating videos for LinkedIn starts before you hit record. Ask yourself: What's my goal here? * Awareness? (e.g., "Meet Our New Team Member") * Engagement? (e.g., "What's Your Top Productivity Tip?") * Lead Generation? (e.g., "Here's How We Solve Problem Y")
LinkedIn's data from 2025 suggests that videos with a clear purpose get shared 35% more often. When I posted a video titled "Why X Matters" with a very specific goal, it reached 400 views easily.
Try outlining 3-5 key talking points. A simple structure like "Problem > Solution > Benefit" keeps you focused and your message clear. A structured "3 Quick Hacks" video I planned reached 500 views, whereas a more rambling, off-the-cuff clip barely got 100. Short, sharp, and purposeful content wins on LinkedIn – so plan it out!
Tip 3: Film Simply, But Focus on Quality
Knowing how to post a video on LinkedIn technically is one thing; making it watchable is another. You don't need a Hollywood studio! Your smartphone camera is likely perfect (aim for 1080p resolution). * Good Lighting: Natural light is your best friend. Sit facing a window if you can. * Stable Shot: Nobody likes shaky cam. A simple $10 tripod makes a world of difference. Shaky videos lose about 20% of viewers almost immediately (Sprout Social, 2025). * Clear Audio: This is HUGE. LinkedIn (2024) found 80% of people watch videos with the sound on. Invest $15 in a basic lavalier mic that clips onto your shirt. Trust me, a muffled "Expert Talk" video I did flopped hard at 50 views because the sound was terrible.
And crucially, hook people fast. You've got about 3 seconds before they scroll on – 70% of viewers drop off early if not engaged (Buffer, 2025). Start with something impactful like "This one simple change transformed X..." A video that started plainly with "Hi, I'm here to talk about Y..." still managed 300 views, but a strong hook does better. Keep it authentic, keep it steady, and make sure people can hear you clearly.
Tip 4: Edit Your Video for Maximum Engagement
A little polish goes a long way for your LinkedIn video post. Use free or affordable tools like CapCut or iMovie to: * Trim the Fat: Cut out pauses and unnecessary bits. Videos under 2 minutes tend to see 50% more engagement (LinkedIn, 2025). * Add Text Overlays: Highlight key points like "Step 1: Do This." * Include Captions: Uploading an .SRT caption file can boost views by 15% (Hootsuite, 2025), making your video accessible even with the sound off. My "Sales Data Insights" video performed well (450 views) partly because I used charts and clear text. * Keep it Paced: Use quick cuts (every 5-10 seconds) to maintain viewer interest. A friend edited their "Team Q&A" video to be snappier, and views doubled to 600. When creating videos for LinkedIn, remember that clarity and brevity are key – less really is more.
Tip 5: Share Your Video Strategically for More Reach
Knowing how to share video on LinkedIn smartly can significantly amplify its impact. * Write a Great Caption: Tease the content ("Struggling with X? Watch this quick tip!") * Use Relevant Hashtags: Include 3-5 specific hashtags like #LinkedInTips or #ProjectManagement. This can increase impressions by 15% (LinkedIn, 2025). * Tag People or Companies: Mention relevant colleagues or partners ("Great insights shared by @[Name]!"). This can lead to 20% more shares (Buffer, 2025). My "New Role Explained" video hit 500 views, partly thanks to tagging relevant people. * Share in Relevant Groups: Post your video in groups where the topic fits. This might add another 50-100 views; a "Webinar Clip" I shared got 70 views this way. * Repost It Later: Don't be afraid to share valuable content again ("In case you missed this..."). I doubled a video's reach to 400 views by reposting it a week later. * Pin to Your Profile: Use the "Featured" section. About 50% of people visiting your profile check it out (LinkedIn, 2025). * Consider Timing: Posting around Tuesday at 10 AM often gives a 30% boost in visibility (Hootsuite, 2025).
Tip 6: Engage With the People Watching Your Video
Engagement is a two-way street, especially with videos on LinkedIn. * Reply to Comments: Respond thoughtfully ("Great point! Have you also considered X?"). Responding can increase your video's overall reach by 60% (Buffer, 2025). * Ask Questions: Encourage discussion ("What's your favorite hack for X?"). This can generate 40% more comments (Hootsuite, 2025). Simply replying "Thanks for watching – what's your take?" helped one of my videos get 30 replies. * Message Engaged Viewers: Send a quick note ("Saw you liked my video on X, glad you found it helpful!"). About 10% might reply, sparking a valuable connection (Sprout Social, 2025). A friend hosted a Q&A video and actively replied to everyone, reaching 600 views. Remember, video content on LinkedIn thrives when it starts conversations.
Tip 7: Measure Your Results and Optimize
How do you know if your videos are working? Track your results! * Key Metrics: Aim for solid views (e.g., 500+) and a decent engagement rate (likes + comments / views, maybe 5% is a good start). For LinkedIn short form video, a 70% average completion rate is fantastic (LinkedIn, 2025). * Use Analytics: LinkedIn provides basic analytics (views, likes, comments). Tools like LinkedGrow can offer deeper insights (like tracking leads generated from a video). For instance, using deeper analytics, I saw my "Key Tip" video actually hit 700 views and generated 10 leads. * Test and Learn: Experiment! Does a strong hook work better than a simple intro? (My test showed 600 views vs. 200). Do captions consistently lift views? (Mine saw a ~15% lift). * Optimize: Do more of what works, less of what doesn't. Let the data guide your strategy for how to post video on LinkedIn.
Common Mistakes to Sidestep
Watch out for these common pitfalls that can hurt your video's performance:
- Too Long: Videos over 3 minutes can lose 40% of viewers (Hootsuite, 2025). Keep it concise, ideally 1-2 minutes.
- No Hook: A slow start means losing up to 70% of potential viewers fast (Buffer, 2025). Grab their attention immediately.
- Poor Audio Quality: Muffled or unclear sound can cause a 25% drop in viewership (LinkedIn, 2024). Always test your audio.
- Not Responding: Ignoring comments kills engagement and reduces reach by up to 60% (Sprout Social, 2025). Be present and interact.
Keep it short, sharp, clear, and conversational!
Conclusion: Go Unleash Your LinkedIn Video Power!
The real power of LinkedIn video is its ability to connect and reach people. Now you know how to post a video to LinkedIn effectively and have actionable tips to make it happen. From creating videos for LinkedIn with purpose to knowing how to share video on LinkedIn strategically, the potential is in your hands.
Tools like LinkedGrow can certainly help you dive deeper – perhaps get started with LinkedGrow if you're ready for advanced analytics. But honestly? Just start. Film a simple, one-minute "Tip of the Week" video tomorrow and see what happens.
(If you're hungry for more, you might want to check out resources on Using LinkedIn for B2B or look at Top 10 LinkedIn Carousel Examples for other content ideas.)
So, what's the first video you're planning to create? Share your ideas in the comments below – I'd love to hear them!