LinkedIn isn’t just for personal networking anymore—it’s a goldmine for businesses looking to build brand awareness, attract talent, and connect with customers. If you’re wondering how to get more followers on your LinkedIn company page without spending a dime on ads, you’re not alone. With over 1 billion users in 2025, growing your LinkedIn company page followers organically is a cost-effective way to amplify your reach and influence.
In this detailed guide, I’ll share 10 proven strategies to increase followers on LinkedIn company page without relying on paid promotion. Whether you’re a small business, a startup, or a corporate brand aiming to grow LinkedIn company page organically, these actionable tips will help you get more followers on LinkedIn business page and thrive in 2025. Let’s dive into these organic LinkedIn growth tactics!
Why Growing Your LinkedIn Company Page Matters in 2025
Before we jump into the strategies, let’s explore why you should focus on how to increase LinkedIn page followers. A strong company page following boosts your credibility, drives organic traffic to your website, and positions your brand as an industry leader. In 2025, with LinkedIn prioritizing authentic engagement over paid reach, mastering how to gain followers on LinkedIn company page organically is a game-changer.
Ready to grow LinkedIn business page without ads? Here’s how to make it happen.
Strategy 1: Optimize Your LinkedIn Company Page for Visibility
Your company page is your brand’s LinkedIn home base. To get more followers on LinkedIn company page, it needs to be optimized for discoverability and appeal.
How to Optimize Your Page
- Headline: Add a tagline below your company name, like “Helping You Grow LinkedIn Company Page | Digital Solutions.”
- Logo & Banner: Use a high-quality logo and a branded banner that reflects your mission—e.g., “Boosting LinkedIn Company Page Followers in 2025.”
- About Section: Write a 3–5 paragraph summary with keywords like how to increase LinkedIn page followers. End with a CTA: “Follow us for industry insights!”
- Custom Button: Set it to “Follow” or link to your site for deeper engagement.
- Hashtags: Add 3 relevant hashtags (e.g., #BusinessGrowth) to your page.
Why It Works
An optimized page ranks higher in LinkedIn searches, making it easier for people to find and follow you—key to organic LinkedIn growth.
Strategy 2: Leverage Employee Advocacy
Your employees are your biggest asset for how to grow LinkedIn company page organically. When they engage, your page’s reach skyrockets.
How to Implement
- Encourage Sharing: Ask employees to share company posts with their networks.
- Tag Employees: Mention team members in posts (e.g., “Our CEO shares tips on increasing followers on LinkedIn company page”).
- Profile Links: Have employees link their profiles to your company page in their “Experience” section.
- Content Kits: Provide pre-made posts for employees to share easily.
Why It Works
Employee networks amplify your content, helping you get more followers on LinkedIn business page without ad spend. Learn more at LinkedGrow.in’s employee advocacy guide.
Strategy 3: Post Consistently with Valuable Content
Consistency is critical for how to get more followers on LinkedIn company page. Regular, value-driven posts keep your page active and attractive.
Tips for Posting
- Frequency: Post 3–5 times per week—LinkedIn rewards consistency.
- Content Types: Share case studies, industry news, or tips like “How to Grow LinkedIn Business Page in 2025.”
- Visuals: Use images, infographics, or videos—posts with visuals get 2x more engagement.
- Timing: Post during peak hours (8–10 AM or 4–6 PM weekdays).
Why It Works
Frequent, useful content builds trust and encourages follows, driving LinkedIn company page followers organically.
Strategy 4: Showcase Your Company Culture
People follow brands they connect with. Highlighting your culture is a powerful way to increase followers on LinkedIn company page.
How to Do It
- Behind-the-Scenes: Share photos or videos of team events or office life.
- Employee Spotlights: Post “Meet [Name], our expert in growing LinkedIn company page organically.”
- Values: Highlight your mission—e.g., “We’re committed to organic LinkedIn growth for all.”
- Celebrate Wins: Announce milestones like “1,000 LinkedIn company page followers—thank you!”
Why It Works
Authentic culture posts humanize your brand, making it more follow-worthy and boosting how to gain followers on LinkedIn company page.
Strategy 5: Engage with Your Audience
Engagement isn’t optional—it’s essential for how to get more followers on LinkedIn company page. An active page attracts followers.
Engagement Tactics
- Reply Fast: Respond to comments on your posts within 24 hours.
- Ask Questions: Post “What’s your top tip to grow LinkedIn business page?” to spark discussion.
- Comment Back: Engage on others’ posts in your industry—mention your page subtly.
- Polls: Run polls like “What drives you to follow a company page?”
Why It Works
Interaction signals LinkedIn’s algorithm to boost your visibility, helping you increase followers on LinkedIn company page.
Strategy 6: Use LinkedIn Events to Drive Follows
LinkedIn Events are a hidden gem for how to grow LinkedIn company page organically. They attract attendees who can become followers.
How to Use Events
- Host Webinars: Create an event like “How to Get More Followers on LinkedIn Business Page—Live Tips.”
- Promote Early: Share the event link across posts and employee networks.
- CTA in Event: End with “Follow our page for more insights!”
- Repurpose: Post event highlights afterward.
Why It Works
Events draw targeted audiences, converting attendees into LinkedIn company page followers.
Strategy 7: Share Industry Insights and Thought Leadership
Position your brand as an expert to increase followers on LinkedIn company page. Thought leadership content is a magnet for follows.
How to Share
- Industry News: Comment on trends—e.g., “2025’s shift to organic LinkedIn growth.”
- Original Content: Publish articles on LinkedIn with tips like “How to Grow LinkedIn Company Page Without Ads.”
- Data: Share stats or polls—e.g., “70% of brands get more followers on LinkedIn business page organically.”
- Link Back: Include your page in articles.
Why It Works
Valuable insights build authority, encouraging follows from those seeking expertise. See LinkedGrow.in’s thought leadership tips.
Strategy 8: Collaborate with Other Pages or Influencers
Collaboration amplifies your reach for how to gain followers on LinkedIn company page. Partnering with others exposes you to new audiences.
Steps to Collaborate
- Find Partners: Look for complementary businesses or influencers with 5K–50K followers.
- Co-Create: Produce a joint post or video—e.g., “How We Grow LinkedIn Business Page Together.”
- Tag Each Other: Cross-promote with mentions.
- Engage: Comment on their posts to build rapport first.
Why It Works
Tapping into established networks helps you get more followers on LinkedIn company page organically.
Strategy 9: Use Hashtags and Keywords Strategically
Hashtags and keywords boost discoverability, key to how to increase LinkedIn page followers without ads.
Best Practices
- Hashtags: Add 3–5 like #BusinessGrowth, #LinkedInTips, or #OrganicGrowth.
- Keywords: Sprinkle terms like grow LinkedIn company page in posts and your “About” section.
- Trending Tags: Check LinkedIn’s “Discover” for hot hashtags.
- Branded Hashtag: Create one like #LinkedGrowSuccess.
Why It Works
Proper tagging makes your page findable, driving LinkedIn company page followers organically.
Strategy 10: Promote Your Page Off-Platform
Don’t limit growth to LinkedIn. Cross-promotion is a smart way to get more followers on LinkedIn business page.
Cross-Promotion Ideas
- Email: Add “Follow us on LinkedIn for organic LinkedIn growth tips” in signatures.
- Website: Embed a follow button on LinkedGrow.in.
- Social Media: Share page posts on Twitter or Instagram with a CTA.
- Offline: Include your LinkedIn URL in business cards or events.
Why It Works
External traffic funnels new followers to your page, enhancing how to grow LinkedIn company page organically.
Bonus Tips to Maximize Your LinkedIn Company Page Growth
- Analytics: Use LinkedIn’s tools to track follower growth and refine your strategy.
- Consistency: Stick to a posting schedule—sporadic posts hurt momentum.
- Experiment: Test formats like video or carousels to see what drives LinkedIn company page followers.
Conclusion: Start Growing Your LinkedIn Company Page Today
Figuring out how to get more followers on your LinkedIn company page without ads is all about strategy and persistence. From optimizing your page to leveraging employees, posting consistently, and cross-promoting, these 10 organic strategies will help you increase followers on LinkedIn company page in 2025. The key? Focus on value and engagement.
Ready to grow LinkedIn business page? Start with one tactic today. Follow LinkedGrow.in for more tips on how to grow LinkedIn company page organically—we’re here to help you succeed! What’s your favorite way to get more followers on LinkedIn company page? Comment below—I’ll reply with tailored advice!