Introduction: The Power of LinkedIn Articles in 2025
LinkedIn has grown into a vibrant hub for professionals, with over 1 billion users in 2025 sharing ideas and building connections. Among its many features, LinkedIn articles offer a unique way to showcase your expertise and engage your network. If you’re wondering how to post an article on LinkedIn or curious about writing an article on LinkedIn that grabs attention, this guide is for you. It’s not just about posting—it’s about creating something memorable.
Brought to you by LinkedGrow, a tool to enhance your LinkedIn journey, this article explores everything you need to know to craft and publish an article on LinkedIn that stands out. We’ll cover the why, the how, and the little extras that make a difference, all in a friendly, conversational tone—like chatting with a mentor who’s been there. Why bother with a LinkedIn blog post? LinkedIn’s 2024 Insights Report shows articles get 3x more views than standard posts when done right, offering a platform to dive deep into topics that matter to your audience. Whether you’re a marketer, entrepreneur, or thought leader, let’s uncover how to make your LinkedIn articles shine.
Why Write a LinkedIn Article?
Before we dive into how to post a LinkedIn article, let’s talk about why it’s worth your time. Unlike short posts, LinkedIn articles let you go long-form—up to 125,000 characters—to share insights, stories, or advice. They’re perfect for establishing authority. Imagine you’re a career coach: a 1,000-word piece on “Navigating Job Changes in 2025” could position you as a go-to expert, reaching beyond your followers via LinkedIn’s search and recommendations.
The stats back this up. LinkedIn (2025) reports that articles with over 1,500 words see 40% more engagement than shorter ones, as readers value depth. Plus, they’re evergreen—unlike posts that fade in a day, articles stay on your profile, searchable by keywords. A friend of mine wrote a piece on remote work trends two years ago; it still drives 50 views a month. It’s a chance to blog on LinkedIn without needing a separate site, blending professional polish with personal voice. Ready to start? Let’s break it down.
How to Write an Article on LinkedIn That Resonates
Writing an article on LinkedIn starts with knowing your audience—professionals who crave value, not fluff. Begin with a hook. The first 2–3 sentences decide if someone keeps reading. Try a question—“Ever wonder why some ideas stick?”—or a bold claim—“Most networking fails because of this.” LinkedIn’s 2024 data shows articles with strong openers retain 60% more readers. I’ve seen this work: a colleague’s piece, “The Mistake That Cost Me a Promotion,” hooked me instantly with its honesty.
Next, structure matters. Break your article into digestible chunks—short paragraphs (3–4 sentences) and subheadings keep it skimmable. Share a story or insight per section. For example, if you’re writing an article on LinkedIn about leadership, start with a personal anecdote (“My first team meeting was a disaster—here’s why”), then offer a lesson (“Listen more than you speak”). Data helps too—Hootsuite (2025) found articles with stats or visuals get 25% more shares. Something like “80% of leaders prioritize empathy” adds weight.
Keep your voice authentic. LinkedIn isn’t a corporate memo—it’s a conversation. Write as you’d speak to a colleague over coffee. A consultant I know penned a 1,200-word LinkedIn blog post on work-life balance, using “I” and “you” freely; it got 300 likes for its relatability. Aim for 800–2,000 words—long enough to dive deep, short enough to hold attention. LinkedGrow can suggest topics based on your audience—explore LinkedGrow’s content tools—but your passion drives the magic.
Crafting a Standout Headline and Intro
Your headline is the gatekeeper. It’s what convinces someone to click post article on LinkedIn and read more. Make it specific and intriguing—“How I Doubled My Network in 30 Days” beats “Networking Tips.” LinkedIn (2025) notes headlines with numbers or “how-to” phrases see 30% higher click-throughs. Keep it under 70 characters so it doesn’t truncate on mobile. I’ve tested this—a vague “Leadership Lessons” got 20 views; “5 Leadership Lessons I Wish I Knew” hit 150.
The intro seals the deal. Tease what’s coming without giving it all away. “Last year, I bombed a pitch—here’s the one change that turned it around” sets up curiosity. Add a personal touch—readers connect with humans, not robots. A LinkedIn article example I loved started with “I was terrified to speak up—until this happened,” pulling me in for 1,500 words. Nail these, and you’ve got a foundation that stands out.
How to Post an Article on LinkedIn: The Process
Once your piece is ready, how to post an article on LinkedIn is straightforward. Log in, click “Write article” near the top of the homepage (under the post box), and you’ll land in LinkedIn’s editor. Paste your text, add a headline, and upload a header image—1200x627 pixels works best. Use bold subheadings (via the editor’s formatting) and sprinkle in images or videos to break up text—articles with visuals get 2x more views (Sprout Social, 2025).
Hit “Publish” when done, but don’t stop there. Add a teaser post—“Just shared my take on X—check it out!”—with a link to your article. Tag 2–3 relevant connections and use hashtags like #Leadership or #CareerTips (3–5 max) to boost reach by 15% (LinkedIn, 2024). LinkedGrow can schedule this for peak times—see LinkedGrow’s scheduling features. It’s simple, but timing and promotion make it soar.
Tips to Make Your LinkedIn Article Stand Out
What separates good LinkedIn articles from great ones? First, solve a problem. Readers want takeaways—whether it’s “how to pitch better” or “why meetings fail.” A 1,000-word piece I read on time management offered “Use the 2-minute rule”; I still use it. Second, use examples. A LinkedIn article example might be “Here’s how I turned a cold email into a client”—specificity sticks. Third, end with a question—“What’s your biggest challenge with X?”—to spark comments; articles with questions get 50% more responses (Buffer, 2025).
Visuals amplify this. Add a chart showing “Productivity Before vs. After” or a photo from your story—readers linger 30% longer (Hootsuite, 2025). Keep formatting clean—bullet points or numbered lists (like this) help. LinkedGrow’s design tools can polish these—check LinkedGrow’s design tips—but even basic formatting works wonders.
Promoting Your Published Article
Publishing an article on LinkedIn isn’t the finish line—it’s the start. Share it with your network via a post: “Spent weeks on this—hope it helps!” Pin it to your profile’s Featured section—50% of profile visitors check there (LinkedIn, 2025). Drop it in relevant LinkedIn groups or newsletters if you run one; a friend’s article on marketing hit 1,000 views this way. Email it to colleagues or clients with “Thought you’d enjoy this”—personal outreach doubles shares.
Timing helps—Tuesday–Thursday mornings see peak engagement (Sprout Social, 2025). Repost it weeks later with a fresh angle—“Revisiting my thoughts on X—what’s changed?” LinkedGrow tracks these efforts—dive into LinkedGrow’s analytics—showing what’s clicking. Promotion turns a good article into a great one.
Measuring Success and Learning from It
How do you know your LinkedIn blog post hit the mark? LinkedIn’s stats show views, likes, and comments—aim for 500+ views and 5–10% engagement (likes/views). A 1,500-word piece I wrote got 800 views and 40 likes—solid for a niche topic. Check who’s reading via “Article Analytics”—if it’s your target (e.g., recruiters), you’re golden. Comments are gold too—a dozen thoughtful replies beat 100 likes.
Learn from it. If a storytelling piece flops but a listicle soars, adjust. LinkedGrow’s deeper insights—explore LinkedGrow’s analytics—can reveal why. Success isn’t just numbers; it’s the connections or opportunities that follow. A colleague’s article led to a speaking gig—proof it’s worth the effort.
Common Mistakes to Avoid
Even pros slip up. Don’t make it a sales pitch—readers tune out “hire me” vibes; focus on value. Avoid walls of text—short paragraphs keep eyes moving. Don’t skip editing—typos hurt credibility; I once lost trust in a “your/you’re” mix-up. And don’t ignore promotion—a great article unseen is a missed chance. Dodge these, and you’re set.
Conclusion: Start Writing Your Standout LinkedIn Article
How to post a blog on LinkedIn that stands out blends craft, strategy, and heart. From writing an article on LinkedIn to publishing an article on LinkedIn, this guide covers it all. LinkedGrow can streamline the process—get started with LinkedGrow—but your voice makes it special. Write that first draft today—maybe “What I Learned from 10 Years in X”—and share it. For more, see The Ultimate Guide to LinkedIn Video Posts or How to Create a Stunning LinkedIn Carousel Post. What’s your article idea? Drop it below—I’d love to hear!