LinkedIn isn’t just a platform for job seekers—it’s a vibrant space for professionals, entrepreneurs, and creators to connect and grow their influence. If you’re new to LinkedIn and wondering how to build an audience on LinkedIn, this guide is your starting point. With over 1 billion users in 2025, LinkedIn for beginners offers a golden opportunity to grow LinkedIn followers and establish your presence.
In this step-by-step guide, we’ll walk you through 10 beginner-friendly strategies to build LinkedIn following and increase LinkedIn followers. Whether you’re aiming to grow your LinkedIn audience, gain followers on LinkedIn, or simply grow your LinkedIn network, these actionable steps will set you on the path to LinkedIn audience growth. Let’s get started!
Why Building an Audience on LinkedIn Matters in 2025
Before we dive into the steps, let’s explore why you should care about how to get more followers on LinkedIn. A strong audience boosts your credibility, amplifies your voice, and opens doors to opportunities—all without needing advanced skills. In 2025, LinkedIn prioritizes authentic growth, making it the perfect time for LinkedIn for beginners to shine. Ready to build an audience on LinkedIn? Here’s how.
Step 1: Set Up a Complete LinkedIn Profile
Your profile is your first impression. To grow LinkedIn followers, start with a solid foundation that’s beginner-friendly.
How to Do It
- Headline: Write something simple—e.g., “Aspiring Marketer | Learning to Grow Your LinkedIn Audience.”
- Photo: Add a clear, friendly headshot—LinkedIn says it increases views by 21x.
- Banner: Use a free tool like Canva for a basic banner—e.g., “LinkedIn for Beginners Tips.”
- About: Keep it short: 2–3 paragraphs about you, with a CTA like “Follow me to learn!”
- Featured: Add a post or link—e.g., LinkedGrow.in’s profile setup guide.
Why It Works
A complete profile builds trust and ranks in searches, helping you build LinkedIn following from day one.
Step 2: Understand Your Target Audience
Knowing who you want to reach is key to how to increase LinkedIn followers. Beginners often skip this, but it’s critical.
How to Identify Them
- Who Are They?: Job seekers, peers, or clients—pick one to start.
- What They Need: Solve their problems—e.g., “Tips to grow your LinkedIn network.”
- Where They Are: Check groups or hashtags they follow.
- Test: Post and see who engages—adjust as you go.
Why It Works
Targeting the right people ensures your content resonates, driving LinkedIn audience growth.
Step 3: Start Posting Simple, Valuable Content
Content is your ticket to grow LinkedIn followers. For LinkedIn for beginners, keep it easy and useful.
How to Start
- Frequency: Post 2–3 times weekly—start small.
- Ideas: Share a tip—e.g., “One way to gain followers on LinkedIn: be yourself.”
- Format: Use text posts—short (100–150 words) and personal.
- Timing: Try 8–9 AM weekdays—adjust based on response.
Why It Works
Simple posts build confidence and attract followers, helping build an audience on LinkedIn. More ideas at LinkedGrow.in’s content tips.
Step 4: Engage with Others’ Posts
Engagement is a beginner’s superpower for how to get more followers on LinkedIn. It’s free and effective.
How to Engage
- Comment: Write 2–3 sentences—e.g., “Great post! I’m learning to grow my LinkedIn audience too.”
- Like: Support posts in your niche.
- Share: Repost with a note—e.g., “This helped me build LinkedIn following.”
- Start Small: Engage with 5 posts daily.
Why It Works
Engaging puts you on others’ radars, boosting grow your LinkedIn network organically.
Step 5: Connect with Relevant People
Connections grow your reach for LinkedIn audience growth. Beginners can start small and smart.
How to Connect
- Personalize: Send a note—e.g., “Hi [Name], I’m new and love your posts on LinkedIn for beginners. Let’s connect!”
- Target: Add 5–10 people weekly in your field.
- Follow Up: Message after connecting—e.g., “Thanks for connecting! Any tips to increase LinkedIn followers?”
- Limit: Stay under 20 requests daily to avoid restrictions.
Why It Works
Connections expose your profile to new eyes, helping gain followers on LinkedIn.
Step 6: Use Hashtags to Get Discovered
Hashtags are a beginner’s tool for how to build an audience on LinkedIn. They’re simple and powerful.
How to Use Them
- Pick 3: Try #LinkedInTips, #Networking, #Beginners.
- Relevant: Match your post—e.g., #GrowYourNetwork for “grow your LinkedIn network” tips.
- Check: Search LinkedIn for trending tags.
- Avoid Overuse: Stick to 3–5 max.
Why It Works
Hashtags make your posts findable, driving grow LinkedIn followers naturally.
Step 7: Share Your Learning Journey
As a beginner, your story is relatable for LinkedIn audience growth. Use it to build LinkedIn following.
How to Share
- Be Honest: Post “I’m new to LinkedIn—here’s what I learned about how to get more followers on LinkedIn.”
- Progress: Update weekly—e.g., “Week 2: Gained 10 followers!”
- Ask: End with “What’s your beginner tip?”
- Simple: Keep it 100–200 words.
Why It Works
Relatable posts connect emotionally, encouraging increase LinkedIn followers.
Step 8: Experiment with Visual Content
Visuals are beginner-friendly and boost how to grow your LinkedIn audience. Start small.
How to Try It
- Images: Share a quote—e.g., “Grow LinkedIn followers with consistency.”
- Carousels: Use Canva for a 3-slide “LinkedIn for beginners” tip.
- Videos: Record a 1-minute “Hi, I’m learning to build an audience on LinkedIn!”
- Test: Post one visual weekly.
Why It Works
Visuals grab attention, helping gain followers on LinkedIn faster. See LinkedGrow.in’s visual guide.
Step 9: Join LinkedIn Groups
Groups are a beginner’s gateway to grow your LinkedIn network. They connect you with your audience.
How to Use Groups
- Find: Search “beginner [your niche]” groups—e.g., “Beginner Marketers.”
- Engage: Comment first—e.g., “New here—any advice to increase LinkedIn followers?”
- Post: Share once weekly—keep it helpful.
- Connect: Add active members.
Why It Works
Groups expand your reach, driving build LinkedIn following organically.
Step 10: Track and Adjust Your Progress
Beginners grow by learning. Tracking helps how to build an audience on LinkedIn succeed.
How to Track
- Analytics: Check LinkedIn’s “Posts” tab—note likes and follows.
- Goals: Aim for 10–20 new followers monthly at first.
- Adjust: If text flops, try visuals—e.g., “Grow LinkedIn followers with pics.”
- Learn: Read LinkedGrow.in for more.
Why It Works
Tracking refines your strategy, ensuring steady LinkedIn audience growth.
Bonus Tips for Beginners on LinkedIn
- Patience: Grow your LinkedIn audience takes weeks—don’t rush.
- Consistency: Stick to 2–3 posts weekly to build habits.
- Ask: Seek feedback from connections—e.g., “How do I gain followers on LinkedIn?”
Conclusion: Start Building Your LinkedIn Audience Today
Mastering how to build an audience on LinkedIn as a beginner is simple with these 10 steps. From setting up your profile to posting visuals, engaging, and tracking progress, you’ll grow LinkedIn followers and grow your LinkedIn network in no time. Start with Step 1 today—your 2025 audience awaits!
New to LinkedIn for beginners? Share your first post idea below—I’ll reply with tips to increase LinkedIn followers! Visit LinkedGrow.in for more beginner guides.