Becoming best content creator in age of AI

Thinking buying so and so AI is going to magically make someone the best content creator is false narrative.

AI is just a tool to help someone create content. It will not magically make someone great content creator. While AI can chug out polished text summary, do deep research on topics you ask and sometimes provide image or video outputs. But, inputs to the AI - ideas, prompts and what to research on, whether the outputs makes sense, whether reader will find value it it, analysing the actual impact from engagements compared to hypothesis, there is a whole new set of processes that is done by content creator.

Learn to become a better curator of your content to provide best value to audience in a likeable way. How to become better curator of content

While AI can assist in content creation, the quality and impact of content ultimately depend on the creator’s skill, creativity, and ability to connect with their audience. Becoming a better curator of content is about refining your judgment, understanding your audience, and delivering value in a way that resonates.

To become an effective content curator, you must put your Human Element in content curation process.

Practical guide to improving your content curation skills

Here’s a practical guide to improving your content curation skills - based on my observations and notes while taking to folks who work as content creators.

1. Understanding your audience deeply

Analyze audience needs: What problems are they trying to solve? What excites or entertains them?

Study engagement patterns: Examine feedback, comments, and interactions on platforms like Twitter, Instagram, and TikTok.

Tailor your content lens: Curate content that aligns with your audience's interests, values, and aspirations.

Stay relevant: Keep an eye on trends and conversations that matter to your audience, filtering out noise to focus on truly valuable information.

2. Developing a strong quality filter

Seek signal, not noise: Prioritize unique, actionable, or emotionally compelling content.

Refine your taste: Study admired creators and identify what makes their work stand out.

Test and iterate: Share curated content in small batches and use engagement metrics to sharpen your instincts.

3. Adding your unique voice

Enhance, don't just share: Add your perspective, context, or personal stories to transform raw content into something distinctly yours.

Be consistent but authentic: Develop a recognizable style while staying true to yourself.

Frame for impact: Present curated content in a digestible and memorable way.

4. Mastering the art of selection

Curate ruthlessly: Choose 1-2 high-impact pieces rather than overwhelming your audience with volume.

Balance variety and focus: Mix content formats and tones while staying on-topic for your niche.

Spot hidden gems: Look beyond trending posts to discover fresh value in niche communities or underrepresented voices.

5. Leveraging curation tools ( like LinkedGrow ) wisely

Use AI for brainstorming: Generate ideas and outlines, but mold the output to fit your vision.

Analyze what works: Review social media posts and web content to identify resonating themes.

Automate wisely: Use tools for repetitive tasks, but never let AI replace your judgment or personality.

6. Engaging and building trust

Be likable: Share content with warmth, humor, or humility to connect with your audience.

Give credit: Acknowledge sources to build goodwill and credibility.

Invite dialogue: Encourage audience feedback to refine your curation over time.

Advanced content curation concepts that content creators use

Content curation for marketing

Curated content marketing has become a powerful strategy for brands. By selecting and sharing valuable content from various sources, you can establish thought leadership in your industry, provide consistent value to your audience and improve your content curation SEO by becoming a go-to resource.

Social media curation

Platforms like Instagram, Twitter, and TikTok offer unique opportunities for content curation:

Instagram content curation: Focus on visual storytelling and user-generated content.

Twitter content curation: Share bite-sized insights and engage in real-time conversations.

TikTok curated content: Tap into trends and create engaging, short-form video content.

The same way LinkedIn also provides big opportunities for video, carousel and long form content.

Curation platforms, tools and organizing types of curations

Leverage content curation platforms and tools to streamline your process. Good tools can help you manage and schedule curated social media content. There are tools to discover relevant content across the web. Organize and read content from your favorite sources.

Curation in different industries

Adapt your curation strategy to your specific industry:

News curation sites: Focus on timely, accurate information from reliable sources.

Information curation: Organize and present complex data in digestible formats.

Online curated content: Create themed collections that resonate with your audience.

Practical steps to start today

Audit your current content: Look at your last 10 posts or pieces—what value did they offer? What could’ve been better? LinkedGrow can teach you hoe to analyse your current content.

Follow 5 creators you admire: Study how they pick and present content. Adapt their habits to your style. LinkedGrow can help on finding creators tailored to your niche.

Curate one piece now: Find a great article, post, or idea online (I can help search if you want), add your take, and share it with your audience. LinkedGrow can help find great articles, posts and popular content that matches to your niche.

You’re right—AI and tools like LinkedGrow won’t make you a great creator on its own.

But honing your curation skills and using such tools will make you unstoppable.

Start asking "What kind of content do you want to be known for?" and start better curating your content.